Your watch knows you slept badly. It has no idea why.

Every number you track follows something you did hours earlier.

9 of 1,440 minutes decided your night.

A day drawn as 1,440 squares, one per minute. Three minutes of a 15:12 coffee, three at the start of a late gym session at 19:40, and three minutes on the phone in bed at 23:10 decided the night. At 02:04 you woke for 57 minutes. Your watch saw 2:04 a.m. HABIT saw 3:12 p.m.

A score in the morning can’t change last night.

What your watch sees

  • Your heart rate
  • Your steps
  • A sleep score

What HABIT sees

  • What you ate
  • How long you sat
  • When the phone came out

They only see the result, so their advice is generic and arrives the next morning.

Most people already know what to do.

  1. When people’s plans changed, what they did changed about half as much.

    What people planned
    What they did
  2. New habits took 66 days to feel automatic. Four-week gym programs mostly stopped working when they ended.

    A four-week programDay 66
  3. Coaching on daily habits cut new diabetes cases by 58%, the drug by 31%.

    Coaching58%
    Metformin31%

Coaching works. HABIT brings it to 3:12 p.m., when no coach is around.

HABIT works in the hours before the number.

It speaks up while there’s still time to change the outcome.

Only 100 pairs in Batch 1. 21 left.

HABIT glasses, white temples and a black front, standing on a dark floor under one light
Join the waitlist · $10Join · $10Refundable. 21 pairs left in Batch 1.21 of 100 leftRead the research6 min read